Conversion and growth — Shopify development
After the store is live: theme speed on real phones, the SEO work Shopify does not do for you, conversion fixes that actually move the number, reporting you can trust, and selling in several markets.
5 guides
Selling in several markets without doubling the work
Currency is the easy part. Tax, delivered cost, returns addresses and translated content are what make a second market real work.
Analytics you can actually trust
Shopify, your analytics tool and your ad platforms will never agree. Pick one source of truth for money and stop reconciling the rest.
Conversion fixes that actually move the number
Shipping cost surprises and a slow product page cost more than any button colour ever will. Fix the funnel in order.
The SEO work Shopify does not do for you
Shopify gives you clean technical foundations and a URL structure with known quirks. The catalogue architecture and the content are yours.
Shopify theme speed on real phones
Images and third-party scripts are almost always the answer. Everything else is rounding error until those two are handled.